CONTACTTRAFFICABOUT TOM VANDERBILTOTHER WRITING CONTACT ABOUT THE BOOK

Archive for September 29th, 2008

Traffic Light Neurosis

When I came across this line on the website for Time, for a moment I assumed it must be another article talking about Shared Space, Hans Monderman, etc.:

“Since it scrapped its traffic light system four years ago, busy, industrial Bayonne, N.J. has had a substantial decrease in traffic mishaps.”

Then I looked at the date of the article: 1938.

I’m not sure what Bayonne replaced its lights with —anyone know? — perhaps early traffic circles.

In any case, the rest of the article has some enduring implications for contemporary traffic:

“No scientist has explained why. But last week, in the Journal of the American Medical Association, Cincinnati Physician Howard D. Fabing examined the behavior of the average motorist, found that traffic lights caused conditioned reflexes which made him as dithery as one of Russian Physiologist I.P. Pavlov’s famous third-degreed dogs.

One of Professor Pavlov’s dogs was taught that a circular light flashed on a screen meant food, that an elliptical light meant none. Then the ellipse was gradually rounded out until it was nearly circular, but no food. This psychological double-cross sent the dog into a nervous state called traumatic neurosis, from which he had to be rescued by rest and daily rectal instillations of bromides. An obedient motorist is conditioned to stop at a red light, to proceed at a green. But Dr. Fabing’s research marked the green as a treacherous come-on, since often just when a motorist steps on the accelerator the green light changes to red, so that his right foot must jump for the brake. Soon most motorists develop what Dr. Fabing calls an “anxiety neurosis in miniature,” mainly centred in an uncertain right foot, but with other noticeable effects. On himself, Dr. Fabing noted “a quickening of my pulse by 25 beats … a pilomotor [hair-on-end] response on my forearms, a dryness of the mouth, a sudden excessive sweating of the palms a feeling of epigastric distress.”

Not willing to suggest abolition of traffic lights, which most safety experts agree are necessary in heavy traffic, Dr. Fabing called attention to several patented, non-confusing systems. His recommendation: a clock-dial light with a rotating hand swinging from a green section at the top to a yellow caution light at the quarter-hour position, to a red section at the bottom, to another yellow caution light at the three-quarter-hour position— the hand always showing by its position how much green or red time remains.”

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Posted on Monday, September 29th, 2008 at 12:09 pm by: Tom Vanderbilt
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Wheels of Fortune

Which Asian vehicle manufacturer is on track for its best-ever year?

Giant, the Taiwanese bicycle manufacturer, notes The Economist. Supply is so short in its home market that Giant buyers put money down months ahead of receiving their wheels.

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Posted on Monday, September 29th, 2008 at 8:25 am by: Tom Vanderbilt
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Traffic Tom Vanderbilt

How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.

Please send tips, news, research papers, links, photos (bad road signs, outrageous bumper stickers, spectacularly awful acts of driving or parking or anything traffic-related), or ideas for my Slate.com Transport column to me at: info@howwedrive.com.

For publicity inquiries, please contact Kate Runde at Vintage: krunde@randomhouse.com.

For editorial inquiries, please contact Zoe Pagnamenta at The Zoe Pagnamenta Agency: zoe@zpagency.com.

For speaking engagement inquiries, please contact
Jenna Meulemans at the Knopf Speaker Bureau.

Order Traffic from:

Amazon | B&N | Borders
Random House | Powell’s

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U.S. Paperback UK Paperback
Traffic UK
Drive-on-the-left types can order the book from Amazon.co.uk.

For UK publicity enquiries please contact Rosie Glaisher at Penguin.

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