CONTACTTRAFFICABOUT TOM VANDERBILTOTHER WRITING CONTACT ABOUT THE BOOK

A Scary Holiday for Pedestrians

Halloween presents one of the classic cases of risk misperception. Growing up, like most kids, I lived in terror of the vaporous threat of razor-bladed apples and butcher-knife wielding escapees from local insane asylums. But the real threat was right there in the road. As the Center for Disease Control has found in a much-referenced study, “the number of childhood pedestrian deaths increased fourfold among children on Halloween evenings when compared with all other evenings.” It’s not hard to imagine the reasons: Children clad in dark costumes, etc. Or, perhaps more to the point, drivers (perhaps liquored up) moving at improper speeds through residential neighborhoods. And pedestrians of all ages (but especially children) tend to have little idea of just how far away the driver of a car can see them (they tend to think it’s twice as far as it really is) — so maybe you should chuck out the Ninja costumes.

Trick-or-treating through New Jersey a few Halloweens ago with my nephews, I was appalled to notice a number of children simply being ferried from house to house in cavernous SUVs, which then sat idling as the children rang the doorbell and received their corn-syrup-ey treats. In true L.A. Story fashion, the behemoths would then literally drive a few dozen feet to the next house. Thus enters the classic cycle: The roads are perceived to be more dangerous, so more parents drive their kids, thus raising the very same risk.

The U.K.’s Ted Dewan and friends had an interesting method for reducing the Halloween risk: Staging a quite ghoulish mock crash on their street to calm (or frighten?) traffic.

[del.icio.us] [Digg] [Facebook] [Google] [MySpace] [Slashdot] [StumbleUpon] [Yahoo!]

This entry was posted on Friday, October 31st, 2008 at 7:24 am and is filed under Pedestrians, Traffic safety. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Traffic Tom Vanderbilt

How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.

Please send tips, news, research papers, links, photos (bad road signs, outrageous bumper stickers, spectacularly awful acts of driving or parking or anything traffic-related), or ideas for my Slate.com Transport column to me at: info@howwedrive.com.

For publicity inquiries, please contact Kate Runde at Vintage: krunde@randomhouse.com.

For editorial inquiries, please contact Zoe Pagnamenta at The Zoe Pagnamenta Agency: zoe@zpagency.com.

For speaking engagement inquiries, please contact
Jenna Meulemans at the Knopf Speaker Bureau.

Order Traffic from:

Amazon | B&N | Borders
Random House | Powell’s

[del.icio.us] [Digg] [Facebook] [Google] [MySpace] [Slashdot] [StumbleUpon] [Yahoo!]
U.S. Paperback UK Paperback
Traffic UK
Drive-on-the-left types can order the book from Amazon.co.uk.

For UK publicity enquiries please contact Rosie Glaisher at Penguin.

Upcoming Talks

[del.icio.us] [Digg] [Facebook] [Google] [MySpace] [Slashdot] [StumbleUpon] [Yahoo!]
Twitter
October 2008
M T W T F S S
« Sep   Nov »
 12345
6789101112
13141516171819
20212223242526
2728293031