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The Four E’s

Engineering, enforcement, and education are the holy trinity of traffic safety — add a fourth, the economy, and it helps to explain encouraging stories like this one, which reports the state of Virginia is on track to record its lowest number of road fatalities in 40 years.

There’s a quote from William Lucy, whose study, “Mortality Risk Associated With Leaving Home: Recognizing the Relevance of the Built Environment,” is cited in Traffic:

Hard economic times tend to affect people’s psychology and behavior, said William Lucy, a professor of urban and environmental planning at the University of Virginia. They tend to act more cautiously in what they buy, whether they move, and how they regard their jobs, he said.

“Maybe [they're] more cautious about driving,” said Lucy, who’s been tracking traffic data for 15 years.

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This entry was posted on Wednesday, December 31st, 2008 at 8:49 am and is filed under Traffic safety. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Traffic Tom Vanderbilt

How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.

Please send tips, news, research papers, links, photos (bad road signs, outrageous bumper stickers, spectacularly awful acts of driving or parking or anything traffic-related), or ideas for my Slate.com Transport column to me at: info@howwedrive.com.

For publicity inquiries, please contact Kate Runde at Vintage: krunde@randomhouse.com.

For editorial inquiries, please contact Zoe Pagnamenta at The Zoe Pagnamenta Agency: zoe@zpagency.com.

For speaking engagement inquiries, please contact
Jenna Meulemans at the Knopf Speaker Bureau.

Order Traffic from:

Amazon | B&N | Borders
Random House | Powell’s

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Traffic UK
Drive-on-the-left types can order the book from Amazon.co.uk.

For UK publicity enquiries please contact Rosie Glaisher at Penguin.

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