CONTACTTRAFFICABOUT TOM VANDERBILTOTHER WRITING CONTACT ABOUT THE BOOK

The Frappuccino Effect

A librarian (the world would be a better place if there were more of them) waxes reflective on her hybrid car. Among other things, she notes:

Every car needs a MPG gauge. MPG gauges should be mandatory in vehicles. I think of this as the Frappuchino Effect, from the time my father called me to say he had learned that Frappuchinos had hundreds of calories. My dad has a bad heart, and to keep the load on his body light he’s watched his weight as long as I can remember. What seemed like a simple treat turned radioactive to him (and for that matter, to me). In the same vein, a MPG gauge in every car could get everyone driving smarter.

[del.icio.us] [Digg] [Facebook] [Google] [MySpace] [Slashdot] [StumbleUpon] [Yahoo!]

This entry was posted on Tuesday, January 13th, 2009 at 7:03 am and is filed under Cars, Drivers, Energy, Etc.. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “The Frappuccino Effect”

  1. Jack Says:

    In the four cars I’ve owned in driving over 40 years was a BMW with a mpg gauge. It was a constant challenge to keep it high and the data helped to confirm the value of efficient driving habits and how they are enhanced by manual gear boxes. An important part of good driving habits is the signs that are sent to other drivers through such equipment as brake lights. It’s easy to tell who’s driving automatics by the numerous times brake lights are unnecessarily lit which sends misleading signals and wastes fuel. Until you have valuable info like this too many will remain in the dark on the value of smart driving.

  2. Mike Chalkley Says:

    I have had a couple of BMWs with MPG guages. If you are motivated to save gas then, yes, they are an aid though I would argue not 100% necessary and perhaps too much of a distraction from the road? (that’s from a UK perspective BTW)

    If, like me, you own a V8 3.0 litre BMW for your pleasure car & drive a 1.2 micro-car for most use, the meter eventually becomes blanked from perceptive view.

    Initially it scares the crap out of you but with a desire to not know exactly how much your relaxing drive is costing you your mind quickly learns to ignore it.

    When you go into a coffee shop you have a wide choice of less-fattening beverages. Driving a car you have less choice & the eventual gain may not be perceptible enough for most people to buy into this way of thinking?

  3. aaron Says:

    Keeping the load light on your heart is the wrong approach in both instances. A balance of heavy and light load is what you really want.

    Agree and the gas computer, but the are problems of mis-use. Watching instantaneous MPG can encourage bad habits, like accelerating too slowly. Seeing MPG dip sharply for a short time can lead people to spend a long time at moderate high consumption and less time cruising at very low consumption.

Leave a Reply

Traffic Tom Vanderbilt

How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.

Please send tips, news, research papers, links, photos (bad road signs, outrageous bumper stickers, spectacularly awful acts of driving or parking or anything traffic-related), or ideas for my Slate.com Transport column to me at: info@howwedrive.com.

For publicity inquiries, please contact Kate Runde at Vintage: krunde@randomhouse.com.

For editorial inquiries, please contact Zoe Pagnamenta at The Zoe Pagnamenta Agency: zoe@zpagency.com.

For speaking engagement inquiries, please contact
Kim Thornton at the Random House Speakers Bureau: rhspeakers@randomhouse.com.

Order Traffic from:

Amazon | B&N | Borders
Random House | Powell’s

[del.icio.us] [Digg] [Facebook] [Google] [MySpace] [Slashdot] [StumbleUpon] [Yahoo!]
U.S. Paperback UK Paperback
Traffic UK
Drive-on-the-left types can order the book from Amazon.co.uk.

For UK publicity enquiries please contact Rosie Glaisher at Penguin.

Upcoming Talks

April 9, 2008.
California Office of Traffic Safety Summit
San Francisco, CA.

May 19, 2009
University of Minnesota Center for Transportation Studies
Bloomington, MN

June 23, 2009
Driving Assessment 2009
Big Sky, Montana

June 26, 2009
PRI World Congress
Rotterdam, The Netherlands

June 27, 2009
Day of Architecture
Utrecht, The Netherlands

July 13, 2009
Association of Transportation Safety Information Professionals (ATSIP)
Phoenix, AZ.

August 12-14
Texas Department of Transportation “Save a Life Summit”
San Antonio, Texas

September 2, 2009
Governors Highway Safety Association Annual Meeting
Savannah, Georgia

September 11, 2009
Oregon Transportation Summit
Portland, Oregon

October 8
Honda R&D Americas
Raymond, Ohio

October 10-11
INFORMS Roundtable
San Diego, CA

October 21, 2009
California State University-San Bernardino, Leonard Transportation Center
San Bernardino, CA

November 5
Southern New England Planning Association Planning Conference
Uncasville, Connecticut

January 6
Texas Transportation Forum
Austin, TX

January 19
Yale University
(with Donald Shoup; details to come)

Monday, February 22
Yale University School of Architecture
Eero Saarinen Lecture

Friday, March 19
University of Delaware
Delaware Center for Transportation

April 5-7
University of Utah
Salt Lake City
McMurrin Lectureship

April 19
International Bridge, Tunnel and Turnpike Association (Organization Management Workshop)
Austin, Texas

Monday, April 26
Edmonton Traffic Safety Conference
Edmonton, Canada

Monday, June 7
Canadian Association of Road Safety Professionals
Niagara Falls, Ontario

Wednesday, July 6
Fondo de Prevención Vial
Bogotá, Colombia

Tuesday, August 31
Royal Automobile Club
Perth, Australia

Wednesday, September 1
Australasian Road Safety Conference
Canberra, Australia

Wednesday, September 22

Wisconsin Department of Transportation’s
Traffic Incident Management Enhancement Program
Statewide Conference
Wisconsin Dells, WI

Wednesday, October 20
Rutgers University
Center for Advanced Infrastructure and Transportation
Piscataway, NJ

Tuesday, March 8, 2011
Ontario Injury Prevention Resource Centre
Injury Prevention Forum
Toronto

Monday, May 2
Idaho Public Driver Education Conference
Boise, Idaho

Tuesday, June 2, 2011
California Association of Cities
Costa Mesa, California

Sunday, August 21, 2011
American Association of Motor Vehicle Administrators
Milwaukee, Wisconsin

Wednesday, October 26, 2011
Attitudes: Iniciativa Social de Audi
Madrid, Spain

April 16, 2012
Institute for Sensible Transport Seminar
Gardens Theatre, QUT
Brisbane, Australia

April 17, 2012
Institute for Sensible Transport Seminar
Centennial Plaza, Sydney
Sydney, Australia

April 19, 2012
Institute for Sensible Transport Seminar
Melbourne Town Hall
Melbourne, Australia

January 30, 2013
University of Minnesota City Engineers Association Meeting
Minneapolis, MN

January 31, 2013
Metropolis and Mobile Life
School of Architecture, University of Toronto

February 22, 2013
ISL Engineering
Edmonton, Canada

March 1, 2013
Australian Road Summit
Melbourne, Australia

May 8, 2013
New York State Association of
Transportation Engineers
Rochester, NY

August 18, 2013
BoingBoing.com “Ingenuity” Conference
San Francisco, CA

September 26, 2013
TransComm 2013
(Meeting of American Association
of State Highway and Transportation
Officials’ Subcommittee on Transportation
Communications.
Grand Rapids MI

 

 

[del.icio.us] [Digg] [Facebook] [Google] [MySpace] [Slashdot] [StumbleUpon] [Yahoo!]
Twitter
January 2009
M T W T F S S
« Dec   Feb »
 1234
567891011
12131415161718
19202122232425
262728293031