April 9, 2008.
California Office of Traffic Safety Summit
San Francisco, CA.
May 19, 2009
University of Minnesota Center for Transportation Studies
Bloomington, MN
June 23, 2009
Driving Assessment 2009
Big Sky, Montana
June 26, 2009
PRI World Congress
Rotterdam, The Netherlands
June 27, 2009
Day of Architecture
Utrecht, The Netherlands
July 13, 2009
Association of Transportation Safety Information Professionals (ATSIP)
Phoenix, AZ.
August 12-14
Texas Department of Transportation “Save a Life Summit”
San Antonio, Texas
September 2, 2009
Governors Highway Safety Association Annual Meeting
Savannah, Georgia
September 11, 2009
Oregon Transportation Summit
Portland, Oregon
October 8
Honda R&D Americas
Raymond, Ohio
October 10-11
INFORMS Roundtable
San Diego, CA
October 21, 2009
California State University-San Bernardino, Leonard Transportation Center
San Bernardino, CA
November 5
Southern New England Planning Association Planning Conference
Uncasville, Connecticut
January 6
Texas Transportation Forum
Austin, TX
January 19
Yale University
(with Donald Shoup; details to come)
Monday, February 22
Yale University School of Architecture
Eero Saarinen Lecture
Friday, March 19
University of Delaware
Delaware Center for Transportation
April 5-7
University of Utah
Salt Lake City
McMurrin Lectureship
April 19
International Bridge, Tunnel and Turnpike Association (Organization Management Workshop)
Austin, Texas
Monday, April 26
Edmonton Traffic Safety Conference
Edmonton, Canada
Monday, June 7
Canadian Association of Road Safety Professionals
Niagara Falls, Ontario
Wednesday, July 6
Fondo de Prevención Vial
Bogotá, Colombia
Tuesday, August 31
Royal Automobile Club
Perth, Australia
Wednesday, September 1
Australasian Road Safety Conference
Canberra, Australia
Wednesday, September 22
Wisconsin Department of Transportation’s
Traffic Incident Management Enhancement Program
Statewide Conference
Wisconsin Dells, WI
Wednesday, October 20
Rutgers University
Center for Advanced Infrastructure and Transportation
Piscataway, NJ
Tuesday, March 8, 2011
Ontario Injury Prevention Resource Centre
Injury Prevention Forum
Toronto
Monday, May 2
Idaho Public Driver Education Conference
Boise, Idaho
Tuesday, June 2, 2011
California Association of Cities
Costa Mesa, California
Sunday, August 21, 2011
American Association of Motor Vehicle Administrators
Milwaukee, Wisconsin
Wednesday, October 26, 2011
Attitudes: Iniciativa Social de Audi
Madrid, Spain
April 16, 2012
Institute for Sensible Transport Seminar
Gardens Theatre, QUT
Brisbane, Australia
April 17, 2012
Institute for Sensible Transport Seminar
Centennial Plaza, Sydney
Sydney, Australia
April 19, 2012
Institute for Sensible Transport Seminar
Melbourne Town Hall
Melbourne, Australia
January 30, 2013
University of Minnesota City Engineers Association Meeting
Minneapolis, MN
January 31, 2013
Metropolis and Mobile Life
School of Architecture, University of Toronto
February 22, 2013
ISL Engineering
Edmonton, Canada
March 1, 2013
Australian Road Summit
Melbourne, Australia
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| 
January 16th, 2009 at 1:18 pm
Since I was familiar with the older experiments, my attention went straight to the bear in the back. I didn’t notice any other change.
If I had been driving at the time, the dead man on the floor would not have survived.
January 17th, 2009 at 11:37 am
It must be me, but I can’t see the connection.
The issue isn’t being able to tell if a gorilla changes into a suit of armor, but whether a previously empty space is now occupied (or the other way around).
I’d also argue that a fair amount of “change blindness” is necessary for just remaining alive — which would include things like driving a car. If you perceived each and every change to a scene as you swivel your eyes around, your brain would be overwhelmed by things that are almost always unimportant. Indeed, the very concept of “looking around” requires a high degree of “change blindness”, looking for the relevant in a field of the largely irrelevant. So rather than a bug, I’d say this is a pretty essential feature.
So I’d say that instead of playing mind-games in TV commercials, simply tell drivers to watch for cyclists, and educate everyone in the “principle of least surprise” when it comes to using a road.
January 17th, 2009 at 2:29 pm
@mdf If TFL made an advert saying “Drivers look out for cyclists”, or anything else using a road, no-one would take any notice since most people believe they’re already excellent road users and it’s others that need to be more careful.
The adverts draw attention to the fact that “change blindness” exists and, as you rightly say, must exist for us to make sense of our environment, and the novelty of the advert should also draw interest.
Whether it’ll make a difference or not is another matter.