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Induced Demand

Via Hard Drive, I was intrigued by the clever incentive Portland has undertaken to get more people commuting via bicycle: Free donuts and coffee to cyclists on the incoming bridges.

Perhaps cocktails and peanuts for the ride home?

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This entry was posted on Thursday, February 19th, 2009 at 8:46 am and is filed under Commuting, Cyclists, Etc.. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Induced Demand”

  1. Elly Says:

    Our local bike fun group Shift has been serving Breakfast on the Bridges on the last Friday of the month (and sometimes more often) for more than five years now, with occasional Mocktails on the Bridges events thrown in for special occasions.

    It’s an all volunteer, and low-to-no budget event. Coffee and day-old pastries are donated, and volunteers get up early to brew and bike everything down to the bridge locations by 7am. The trick to making them fun is that we don’t use disposable cups — so everyone has to stand around and socialize while they drink their coffee and eat their donut. We have wash buckets for the cups. The events also produce nearly no trash. Good stuff.

  2. Michael M. Says:

    This is actually less an incentive to get more people commuting by bicycle than it is an effort to make existing cyclist commuters aware of all the new tracks Tri-Met has laid on Portland’s revamped transit mall. Light-rail and streetcar tracks don’t mix too well with bicycles, as many cyclists regrettably have discovered the hard way. The tracks always win if you aren’t very careful.

    Breakfast on the Bridges is a monthly event sponsored by Shift and has been a mainstay of Portland’s bike awesomeness for a few years now. Tri-Met is just getting in on the action temporarily, for the aforementioned purpose. So fear not, donuts and coffee will continue to be served monthly, rain or shine (yes, the sun does shine here sometimes), after Tri-Met makes it’s point.

  3. Thomas Kent Says:

    “Perhaps cocktails and peanuts for the ride home?”

    - Or beer and pretzels?

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Traffic Tom Vanderbilt

How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.

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