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Traffic Safety Film of the Week

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This entry was posted on Thursday, March 12th, 2009 at 4:20 pm and is filed under Traffic safety films. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Traffic Safety Film of the Week”

  1. Tony Toews Says:
    March 12th, 2009 at 10:57 pm

    Trouble is that caption telling you about the 400% increase in accidents should’ve stayed on the video another two or three seconds and have been in a larger more contrasty font.

    Otherwise good for Castrol. I hope it plays often.

    Although I doubt it will make a difference.

  2. Jack Says:
    March 13th, 2009 at 7:01 am

    I have many neighbors who don’t use their cell phones or other communication devices until they back out of the driveway. I suppose they realize that driving time is a waste of time and they want their time in the car to be more productive. Since many are in their cars at the same time during rush hours, drivers see even more opportunities to communicate collectively.

    There are many other distraction in driving these life threatening vehicles that should be limited. I now see drivers text messaging while listening to their iPod. Cyclists, pedestrians, etc. are out of sight-out of mind.

  3. Terrence Muhammad Says:
    March 18th, 2009 at 8:39 pm

    This is a great experiment. I hope that footage like this could be viewed by millions and millions of drivers. I like to say that driving is not a multitasking activity. Try multitasking and having sex! You just don’t do it! Don’t drive and multitask!

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Traffic Tom Vanderbilt

How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.

Please send tips, news, research papers, links, photos (bad road signs, outrageous bumper stickers, spectacularly awful acts of driving or parking or anything traffic-related), or ideas for my Slate.com Transport column to me at: info@howwedrive.com.

For publicity inquiries, please contact Kate Runde at Vintage: krunde@randomhouse.com.

For editorial inquiries, please contact Zoe Pagnamenta at The Zoe Pagnamenta Agency: zoe@zpagency.com.

For speaking engagement inquiries, please contact
Jenna Meulemans at the Knopf Speaker Bureau.

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Drive-on-the-left types can order the book from Amazon.co.uk.

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