CONTACTTRAFFICABOUT TOM VANDERBILTOTHER WRITING CONTACT ABOUT THE BOOK

Seen Reading

I’m not sure how I’ve missed Seen Reading for this long, but the idea immediately captivated me. The blog’s author observes someone reading something on Toronto public transportation, notes the page number, then chooses a passage from that page and adds her own small fictional hypothesis. A typical example is here (and no, she hasn’t spotted anyone reading Traffic — yet).

The New York City subways are typically awash in outward-facing jackets, and I’ve often thought there should be a special MTA Bestseller list (a lot of people will be reading The Secret with the proposed fare hikes) — heavy, I think, on Salinger, Foer, Lethem, etc.

I’ve often wondered about the role of signaling that these book jackets send; are they all always “honest signals”? I am thinking of a recent anecdote relayed by the novelist Nicholson Baker in the New York Times. “Years ago, he walked into a temporary job with a copy of “Ulysses.” “I wanted people to know I wasn’t just a temp,” he said, “but rather a temp who was reading ‘Ulysses.’ ” And what will happen to that signaling (pretentious perhaps, but also useful) once the individual book is subsumed under the faceless silicon hegemony of the Kindle — which itself is a kind of signal. How many subway romances have been struck up because someone fell for someone reading a certain novel — say The Crying of Lot 49? With Kindle you might take them for a Pynchonite, only to find they’re reading James Patterson.

In driving, of course, literary signifiers are usually lacking, unless someone happens to have some Conrad or Koontz up on the dashboard. There are often audio signifiers (of a certain sort, no one’s ever cranking NPR up and down the block), of course, not to mention things like car make and model, a gun rack in the back or other accessories. My favorite example is something I saw in the little retail section of my local car wash: A fake GPS antenna. You may not have the fancy nav system, but this little shark-fin shaped piece of plastic will convince the world you’re never lost.

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This entry was posted on Friday, May 1st, 2009 at 8:41 am and is filed under Etc., Traffic Culture, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Seen Reading”

  1. Richard Green Says:

    My dad was once dissapointed when he jokingly told his mechanic he was going to get a digital music player to pay a “pssheeeeew” sound when he changed gears in lieu of a turbo engine.

    Dissapointed, because the mechanic had these in stock already.

  2. John Campion Says:

    I’ve seen someone reading a book on the steering wheel, only once though. In queueing traffic in Cheadle Village centre, in Greater Manchester UK.

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Traffic Tom Vanderbilt

How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.

Please send tips, news, research papers, links, photos (bad road signs, outrageous bumper stickers, spectacularly awful acts of driving or parking or anything traffic-related), or ideas for my Slate.com Transport column to me at: info@howwedrive.com.

For publicity inquiries, please contact Kate Runde at Vintage: krunde@randomhouse.com.

For editorial inquiries, please contact Zoe Pagnamenta at The Zoe Pagnamenta Agency: zoe@zpagency.com.

For speaking engagement inquiries, please contact
Jenna Meulemans at the Knopf Speaker Bureau.

Order Traffic from:

Amazon | B&N | Borders
Random House | Powell’s

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Traffic UK
Drive-on-the-left types can order the book from Amazon.co.uk.

For UK publicity enquiries please contact Rosie Glaisher at Penguin.

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