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Traffic Safety Film of the Week

Have you SPLINK-ed Lately?

As Joe Moran explains:


In the early 1970s, the Green Cross Code was promoted with the famously impenetrable acronym, SPLINK, based on the random selection of words from the code (safe, pavement, look, if, near and keep). A TV ad showed a group of youngsters crossing the road successfully and shouting the acronym at the top of their voices, perhaps in the forlorn hope that this would make it easier to remember. Jon Pertwee, who had just stopped playing Doctor Who, then said hopefully to the camera: ‘Now we can all remember the Green Cross Code: SPLINK!’

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This entry was posted on Friday, June 12th, 2009 at 4:23 pm and is filed under Traffic safety films. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Traffic Safety Film of the Week”

  1. Bob Says:
    June 13th, 2009 at 7:14 pm

    How many of these safety ads involve or promote jaywalking?

  2. Josh R Says:
    June 16th, 2009 at 6:40 pm

    S… Safe… P… Pavement. L… Look. I… I…, shit, what does I stand fo..AARRGG!! *Gets run over in crosswalk.*

  3. Will Says:
    June 19th, 2009 at 6:03 am

    Bob said: “How many of these safety ads involve or promote jaywalking?”

    None. No such offence exists in the UK. Even Worzel Gummidge would know that!

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Traffic Tom Vanderbilt

How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.

Please send tips, news, research papers, links, photos (bad road signs, outrageous bumper stickers, spectacularly awful acts of driving or parking or anything traffic-related), or ideas for my Slate.com Transport column to me at: info@howwedrive.com.

For publicity inquiries, please contact Kate Runde at Vintage: krunde@randomhouse.com.

For editorial inquiries, please contact Zoe Pagnamenta at The Zoe Pagnamenta Agency: zoe@zpagency.com.

For speaking engagement inquiries, please contact
Jenna Meulemans at the Knopf Speaker Bureau.

Order Traffic from:

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For UK publicity enquiries please contact Rosie Glaisher at Penguin.

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