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Musically in Step

We’ve remarked here before on things like Japan’s ‘melody road,’ in which road grooves would play songs only at the proper driving speed, and here comes another form of musically-based behavioral modification, an intriguing transportation “nudge.” The benefit here is I suppose oriented more towards people’s health than actual energy savings (do escalators consume more energy with more passengers?), but it’s an interesting result in light of previous findings that only escalator queues of a certain length will compel people to the stairs (with the exception of efficiency nuts like myself, the frantic guy you see bounding down the stairs at the airport because I can’t stand waiting on the clogged escalators).

(Thanks Robert)

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This entry was posted on Friday, October 9th, 2009 at 9:39 am and is filed under Etc.. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Musically in Step”

  1. Maureen Says:
    October 10th, 2009 at 5:35 am

    Love it!

  2. Adam Says:
    October 14th, 2009 at 6:16 pm

    Changing environmental behaviors through creativity - social innovation at its finest!

    Of this video, the No Impact Man says sustainable lifestyles can be fun too:

    http://noimpactman.typepad.com/blog/2009/10/make-environmental-behavior-fun-makes-it-popular.html

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Traffic Tom Vanderbilt

How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.

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