Curious Traffic Safety Fact of the Day
Via USA Today:
State traffic agencies are tailoring safe driving campaigns to reflect growth in minority groups and even refugee communities where English is not fully understood.
In Ohio, officials designing a seat-belt campaign aimed at the state’s large Somali refugee population wanted to adapt the popular “Click it or ticket” slogan but found that “ticket” doesn’t translate.
“They don’t have a government in Somalia, so ‘ticket’ doesn’t mean anything to them,” says Tina O’Grady, administrator of the state’s Traffic Safety Office. “We ended up translating it as ‘Strap it, or lose your livestock,’ which also means your money or income or livelihood.”
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This entry was posted on Wednesday, October 21st, 2009 at 11:14 am and is filed under Traffic Culture. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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