Shoppers Walk Further Than Workers When It Comes to Parking
Parking Today reports on a curious piece of information from a parking study conducted by a California town:
… TJKM uncovered in a survey that asked business owners, their employees and customers the greatest distance they would be willing to walk from a parking space to their destination. Business owners and their staffs said zero to 900 feet, “with an average of 375 feet or slightly more than one city block,” TJKM’s report says. Customers, meanwhile, said they’d walk “100 to 1,500 feet … for an average of approximately 600 feet.”
Something to consider when you hear, as one often does, that introducing dynamic, occupancy-based parking meters and the like in downtowns or shopping streets will hurt business because shoppers won’t be able to find anywhere to park. Often the reason shoppers can’t find anywhere to park is that business owners and employees have commandeered the best spaces. As PT notes, in shopping malls store employees are typically prohibited from parking in the spaces closest to the mall.
Why would shoppers report a greater willingness to walk? I would guess because shopping trips are less frequent, and thus people are more willing to put up with a longer walk (not to mention that they probably have less information about available spaces).
This entry was posted on Sunday, April 18th, 2010 at 7:01 am and is filed under Parking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.