Archive for July 17th, 2010

I was intrigued by Hoboken’s Corner Cars program — essentially a Zipcar style car-sharing program, albeit with even more direct car access — as I had written a bit about here before, so when New York Times “City Critic” Ariel Kaminer said she was going to check it out, I gladly hopped along for the ride (and, maybe it was just lucky timing or something, but I traveled by subway/PATH train from Brooklyn to Hoboken and was there shockingly quickly, even in this age of diminishing service, with no need to brave the city’s legendarily bad parking, pay the tolls, risk my life to NYC’s quantifiably substandard drivers — three cheers for transit!). One interesting question raised by the article (and please note that’s the NYT identifying me as a “traffic expert,” not me — though who isn’t a traffic expert in this town?) is the psychic hurdle of getting people to move past car ownership (in an area, ironically, where many people rent their houses):

There is another obstacle to car sharing in New York, perhaps the biggest of all. Given the paucity of street parking, the expense of garage parking, the traffic, the insurance costs and the toll to vehicle and psyche, New York car owners who aren’t motivated by true need must be motivated by some very strong force of will. So strong, perhaps, that it is impervious to reason. Is there any dollars-and-cents argument that could persuade New York’s discretionary drivers to give up their cars?

“I asked that question back when I was in city government in the ’70s and ’80s,” said Sam Schwartz, the transportation engineer who was once New York’s deputy commissioner of transportation. “In the ’80s we did several focus groups and we tried to find out what made them drive. And a very common theme is that they felt they were smarter than the people down in the tube. They’re the Brahmins. They deserve it.” He added, “I never heard of it anywhere else.”

Not to mention the endowment effect; i.e., once people own something, they feel it’s more valuable than before (even if, of course, the very value plummets the moment you drive the new car off the lot). One question for such programs, and the reason some people buy a car to begin with, is the issue of peak demand for weekends — it’s hard for a spontaneous lets-go-apple-picking trip when all the cars have been rented weeks in advance. And I’m not sure what to do about the alternate-side problem. That’s as intractable as the sabbath, or some force of nature.

Thoughts?