Dusting off an old feature here, we look at NYC’s new campaign to remind drivers of one the city’s biggest secrets: It’s 30 mph citywide limit.
This entry was posted on Friday, October 22nd, 2010 at 1:59 pm and is filed under Traffic safety films, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.
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California Office of Traffic Safety Summit
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University of Minnesota Center for Transportation Studies
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Driving Assessment 2009
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PRI World Congress
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Day of Architecture
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Association of Transportation Safety Information Professionals (ATSIP)
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Texas Department of Transportation “Save a Life Summit”
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October 22nd, 2010 at 6:31 pm
As the Bikes Snob said yesterday, “the message is that you need to be careful if you drive at 40mph, but if you keep it at 30mph you can run people down with impunity since they’re virtually guaranteed to survive. Just keep that cruise control dialed in to 30, since if you hit somebody there’s really no need to stop…They just jump up and shake it off.”
October 23rd, 2010 at 7:05 am
British version, with dead girl: http://www.youtube.com/watch?v=HeUX6LABCEA
Although I’d prefer 20mph / 30km/h.
October 24th, 2010 at 12:07 pm
Like comment 1 says– Just points out again that good ol’ Madison Avenue doesn’t guarantee the best slogans. “Hit Someone At 30″ is just plain dumb to show as written words. How about “30′s Safer Than 40″? Makes me believe more and more they are trying to practice population control.
October 25th, 2010 at 3:24 am
Check out Brake’s science of speed document for an alternative approach to persuading people that even a small increase in speed can have a huge impact… http://www.brake.org.uk/assets/docs/facts/Speed%20and%20stopping%20distances%20-%20fact%20sheet.doc
November 5th, 2010 at 3:35 am
Nice, but we need PSA’s with more “chutzpah”.
Like this one:
http://www.youtube.com/watch?v=bpJhf3qoOk4
(60 km/h is 37 mph; 65 km/h is 40 mph)
or this one:
http://www.youtube.com/watch?v=fhV5O-it9kY
http://www.youtube.com/watch?v=wWh8OqncpfM
(50 km/h is 30 mph; 67 km/h is 42 mph)
or better yet this one:
http://www.youtube.com/watch?v=7PMDZjOW2KM