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Traffic Safety Film of the Week

Dusting off an old feature here, we look at NYC’s new campaign to remind drivers of one the city’s biggest secrets: It’s 30 mph citywide limit.

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This entry was posted on Friday, October 22nd, 2010 at 1:59 pm and is filed under Traffic safety films, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Traffic Safety Film of the Week”

  1. Eric Says:
    October 22nd, 2010 at 6:31 pm

    As the Bikes Snob said yesterday, “the message is that you need to be careful if you drive at 40mph, but if you keep it at 30mph you can run people down with impunity since they’re virtually guaranteed to survive. Just keep that cruise control dialed in to 30, since if you hit somebody there’s really no need to stop…They just jump up and shake it off.”

  2. Matt Says:
    October 23rd, 2010 at 7:05 am

    British version, with dead girl: http://www.youtube.com/watch?v=HeUX6LABCEA

    Although I’d prefer 20mph / 30km/h.

  3. John Says:
    October 24th, 2010 at 12:07 pm

    Like comment 1 says– Just points out again that good ol’ Madison Avenue doesn’t guarantee the best slogans. “Hit Someone At 30″ is just plain dumb to show as written words. How about “30’s Safer Than 40″? Makes me believe more and more they are trying to practice population control.

  4. mike chalkley Says:
    October 25th, 2010 at 3:24 am

    Check out Brake’s science of speed document for an alternative approach to persuading people that even a small increase in speed can have a huge impact… http://www.brake.org.uk/assets/docs/facts/Speed%20and%20stopping%20distances%20-%20fact%20sheet.doc

  5. Erik G. Says:
    November 5th, 2010 at 3:35 am

    Nice, but we need PSA’s with more “chutzpah”.
    Like this one:
    http://www.youtube.com/watch?v=bpJhf3qoOk4
    (60 km/h is 37 mph; 65 km/h is 40 mph)
    or this one:
    http://www.youtube.com/watch?v=fhV5O-it9kY
    http://www.youtube.com/watch?v=wWh8OqncpfM
    (50 km/h is 30 mph; 67 km/h is 42 mph)
    or better yet this one:
    http://www.youtube.com/watch?v=7PMDZjOW2KM

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Traffic Tom Vanderbilt

How We Drive is the companion blog to Tom Vanderbilt’s New York Times bestselling book, Traffic: Why We Drive the Way We Do (and What It Says About Us), published by Alfred A. Knopf in the U.S. and Canada, Penguin in the U.K, and in languages other than English by a number of other fine publishers worldwide.

Please send tips, news, research papers, links, photos (bad road signs, outrageous bumper stickers, spectacularly awful acts of driving or parking or anything traffic-related), or ideas for my Slate.com Transport column to me at: info@howwedrive.com.

For publicity inquiries, please contact Kate Runde at Vintage: krunde@randomhouse.com.

For editorial inquiries, please contact Zoe Pagnamenta at The Zoe Pagnamenta Agency: zoe@zpagency.com.

For speaking engagement inquiries, please contact
Jenna Meulemans at the Knopf Speaker Bureau.

Order Traffic from:

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For UK publicity enquiries please contact Rosie Glaisher at Penguin.

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